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About us

Our company

Experts in Vehicle Styling and Performance, Featuring Wheels, Tires and Body Kits for Every Budget.

Allure Custom Automotive is an online boutique of customized wheels, tires, body kits and aftermarket automotive accessories. In business since 2007, our solid reputation has been built on our commitment to a gratifying customer service experience and our passion for the automotive aftermarket industry.

We have formed relationships with some of the best and most prominent brands in the industry to offer our customers a vast selection of thousands of wheel styles, tire selections and exterior styling options to accommodate the most discerning buyer. Celebrating our reputation of excellence, we continue to provide an exclusive, stylish and superior range of quality selections. We appreciate the importance of your image and your eye for detail, so we've established an extensive network of manufacturers to provide you with the options and quality that you expect … that you deserve.

While our primary focus is providing our customers with the most exciting custom wheel packages, Allure Custom Automotive is also passionate about the growth and progression of the aftermarket wheel culture as a whole. We keep our fingers on the pulse of the heart of what’s new and we continually blog and tweet so that you know what’s now and what’s not.

Customized in nearly every color and available in practically any size, custom wheels/rims and accessories give you the ability to add the perfect amount of *YOU* to the overall look of your vehicle. Depending on the product(s) that you choose you can also boost your overall driving performance*.

Our goal is to make the entire selection and purchase process ... EASY. We are available to assist you with customization advice prior to making your purchase as well as to assist you with any questions that you may have after you’ve placed your order. For your convenience, after making your purchase, your order can be shipped directly to your home or to the installer of your choice. We do have certified recommended installers in your area that are ready to help you get your installation completed FAST and accurate.

Easy. Convenient. It’s just that simple.

We accept all major credit cards as well as the option to finance your entire purchase.

Not sure which style would look perfect on your vehicle? Contact us and let our trained wheel consultants help you with your purchase. Our team's extensive knowledge of vehicle styling and commitment to customer service will ensure that you receive all of the support that you need to make the best choice for your vehicle. A representative is waiting for your call or email today. Our commitment is to you! So please forward any comments or suggestions and we will respond to each one. Allure Custom Automotive: for all of your automotive aftermarket wheel and accessory needs.

*Contact us today to learn which wheel and tires may enhance driving performance.


Contact Us


Need Help? Got Questions? Contact us!

eMail Us or Call +1.609.213.7191

Operating hours: Monday – Friday 9-6 EST | Saturday 10-1 EST

Mailing Address: Allure Custom Automotive LLC 800 Denow Rd Suite C351 Pennington, New Jersey 08534


Shout Out To @allurecustomauto for getting these wheels to me in 2 Days - Great Service is Always Appreciated

W_Jordan - Via INSTAGRAM

Yes that is correct. Just the wheels for now. I will highly recommend your company to my customers/friends for good price and service. Thanks for everything

J_Smith - Via eMail

I purchased Dub wheels through Allure Custom Automotive in April of 2014. When my wheels arrived after a very anticipated wait, I was pleasantly surprised with the product. However, when my auto body company put the wheels on they accidently broke the seal. I called Allure Custom Automotive to see if they could help me fix the problem, even though they didn’t cause it. I talked to a very friendly man named Andy. He was more than willing to help me get my wheel fixed. The next day I was very impressed to get an unexpected phone call from the owner of the company herself, Ann. Ann was a joy to work with and provided me with excellent customer service. I told Ann I was a little concerned about being without a car while Allure fixed my wheel. Ann personally paid to put me in a rental car for a week while my wheel got rushed out to get fixed and rushed back to me. If that isn’t an amazing business owner and awesome customer service, I don’t know what is! I am more than satisfied with Allure Custom Automotive, and my wheels are absolutely gorgeous. I’ve never gotten more looks at my car as I do now, and that’s all thanks to Allure. I would 100% recommend Allure Custom Automotive to anyone looking for good quality wheels from an amazingly accommodating company that will treat you right. (Ordered Custom 21x9.5 DUB X-20 3pc)

L. Nanos - Via eMail